Principle Power, which
is known for pioneering floating wind developments, has unveiled a new
logo and brand identity.
The new logo features outer and inner triangles, which the company says
represent the union between dynamic wind and sea elements and the ‘controlled
precision’ of engineering and science that harnesses these resources.
One triangle is yellow in colour, representing Principle Power’s famous
WindFloat platform as well as ‘reliability and safety at sea’. A dark
green background references deep-water resources.
Principle Power’s new tagline is ‘Globalizing floating wind.’
The new branding comes as a result of Principle Power’s success implementing
WindFloat technology. WindFLoat is a semisubmersible floating foundation
for wind turbines, which has tallied up six years of operational experience
in Portugese and Scottish sites. Towards the end of last year (2019), the
25 MW WindFloat
Europe’s first floating wind farm, was connected to the grid in Portugal.
It is shortly to be classified as ‘fully commissioned.’ Other floating
projects using WindFloat foundations include the 50 MW Kincardine
Project in Scotland and 30 MW Golfe
du Lion project
in the south of France – which are expected to come online between 2020
‘With the commercialization of WindFloat technology, we are truly moving
into an exciting era of growth and our new logo is a visual representation
of the bright future for floating wind,’ said Principle Power CEO
João Metelo. ‘WindFloat is ready to be deployed globally. It provides
a fully proven, leading solution to unlock the full potential of offshore
wind energy, which is key to addressing the energy transition challenge
quickly and at scale. Principle Power is primed and ready to assist our
global customers in seizing the amazing opportunity of floating wind.’
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