Principle Power refreshes its brand

by James Bernthal-Hooker in Corporate 03/02/2020 Principle Power

Principle Power, which is known for pioneering floating wind developments, has unveiled a new logo and brand identity.

The new logo features outer and inner triangles, which the company says represent the union between dynamic wind and sea elements and the ‘controlled precision’ of engineering and science that harnesses these resources. One triangle is yellow in colour, representing Principle Power’s famous WindFloat platform as well as ‘reliability and safety at sea’. A dark green background references deep-water resources.


Principle Power’s new tagline is ‘Globalizing floating wind.’


The new branding comes as a result of Principle Power’s success implementing WindFloat technology. WindFLoat is a semisubmersible floating foundation for wind turbines, which has tallied up six years of operational experience in Portugese and Scottish sites. Towards the end of last year (2019), the 25 MW
WindFloat Atlantic project, Europe’s first floating wind farm, was connected to the grid in Portugal. It is shortly to be classified as ‘fully commissioned.’ Other floating projects using WindFloat foundations include the 50 MW Kincardine Project in Scotland and 30 MW Golfe du Lion project in the south of France – which are expected to come online between 2020 and 2022.

‘With the commercialization of WindFloat technology, we are truly moving into an exciting era of growth and our new logo is a visual representation of the bright future for floating wind,’
said Principle Power CEO João Metelo. ‘WindFloat is ready to be deployed globally. It provides a fully proven, leading solution to unlock the full potential of offshore wind energy, which is key to addressing the energy transition challenge quickly and at scale. Principle Power is primed and ready to assist our global customers in seizing the amazing opportunity of floating wind.’


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