Principle Power appoints Chief Commercial Officer

In: Windfarms
10/07/2020
Principle Power has announced the appointment of Aaron Smith as Chief Commercial Officer in charge of Business Development, Strategy, Commercial and Public Affairs.

Aaron Smith joined Principle Power in 2016 and was promoted to Vice President, Strategy & Commercial in 2018, with responsibility for guiding the company's strategic direction, driving economic competitiveness, and securing commercial value. Previously, he was an Economist at the National Renewable Energy Laboratory, where he directed a portfolio of work designed to identify high-value R&D opportunities for land-based and offshore wind technologies, providing the U.S. Department of Energy with strategic decision support.

Principle Power stated that, through his strategic, analytical work and pro-active stakeholder engagement, Aaron Smith played an instrumental role in demonstrating the potential and maturity of floating wind (and Principle Power’s WindFloat technology in particular) to reach a level of competitiveness comparable to those of other energy sources.

“We are very excited that Aaron has accepted this challenge of helping us to build a fully commercial company, as we ramp up to serve the global market. Aaron has demonstrated on numerous occasions his dedication to the success of Principle Power, his leadership and management skills in building a strong strategy and commercial area, and above all a relentless commitment  to making us better every step of the way – we count on him to continue this pursuit,”
said Principle Power CEO Joao Metelo.


Principle Power developed the WindFloat semi-submersible floating foundation for wind turbines. It has tallied up six years of operational experience in Portugese and Scottish sites. Towards the end of last year (2019), the 25 MW
WindFloat Atlantic project, Europe’s first floating wind farm, was connected to the grid in Portugal. It is shortly to be classified as ‘fully commissioned.’ Other projects using WindFloat foundations include the 50 MW Kincardine Project in Scotland and 30 MW Golfe du Lion project in the south of France, which are expected to come online between 2020 and 2022.

For more information on offshore wind farms worldwide, click here.

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